5 years ago, I started my digital party planning business and was planning parties in a way that moms had never heard of.
I had 2 options: play the IG game and hope my content got seen OR try to go big and get some major media coverage for my biz.
Spoiler alert- I chose the 2nd option, and the rest is history.
My first major feature less than a year in? Forbes. Martha Stewart, Oprah, Better Homes and Gardens, etc. quickly followed and I started to make a name for myself in the party and entertainment space. Hellooooo massive visibility, credibility and oh yeah- SALES.
Now I get to help other small businesses do the same!
Vanilla latte with oat milk, neighborhood walks, belly laughs with my kids, deck wine and a book, and good skincare (Primally Pure, what!)
Guesting on podcasts, on coaching calls with my kick ass clients, driving carpool, sitting at the lake, and watching Bravo in my bed.
Women doing "it all", margs made with a mix, mom guilt, saying yes when you don't want to, and not prioritizing fun every single day.
Straight talk + action, women being on the same team, taking chances, choosing joy, and cutting out the 'meh' to make room for the very best.
Through coaching many small businesses, I realized that not everyone is a wild child, risk taking, creative rapid fire Enneagram 7 brained person. You're a little stuck, holding back and aren't sure of exactly what you "should" be doing that's going to make the biggest bang for your buck.
I can show up with all those skills and ideas and help YOU bring them to life in a way that helps you show up as authentically you as possible and serve your audience with the exact content they need. I can set you up as the go to expert in your space by helping you serve not only your own audience, but new audiences as well. This is where pitching media, writing contributor blog posts, guesting on podcasts, planning killer social media content, creating user generated content for your fave brands, and collab-ing with your fave IG besties comes into major play.
My superpower is helping women build their businesses by their own rules to pursue the kind of life they actually want.... one with abundant freedom, joy, and FUN!
Never in a million years did I think I'd be a business coach. Jokes on me I guess! While running my successful party and holiday business, podcast and subscription box company, I realized pretty quick that I am crazy good at ideas. Ask me to brainstorm with you about marketing and your content and watch me SLAY.
The more I grew and the more media outlets and podcasts I was featured on, the more people started to ask..."how did you do that?!" So I decided to offer my help. And I fell head over heels, madly in love with chatting about business. Creating content, scaling, diversifying your revenue streams, pitching, okay STOP- is it getting hot in here or is it just me? #businessismylovelanguage
Everything Iconic podcast
chips and guac
spicy kindle unlimited finds
a scratch margarita, duh!
Bravo all day everyday
rosÉ all day
Where I stand on the super important stuff... Agree / disagree?