One of the biggest ways to stand out with your content is BEING RELEVANT!

That means inserting yourself into a conversation that’s already happening. There are key events, scandals, hot takes, awards, sports events, holidays and other random things that pop up that take the world by storm!

Here Are the Trending Events and Topics We’ll See in February:

All month: Black History Month

February 4th: Grammys

February 10th: Lunar New Year

February 11th: Super Bowl

February 13th: Galentines Day

February 13th: Mardi Gras

February 14th: Valentines Day

February 18th: People’s Choice Awards

February 29th: Leap Year

We just watched the Grammys. Why is that important? Because some photos, speeches, outfits, outspoken moments, etc. are all trending right now.

This year clearly being the year of WOMEN. Women swept the categories and majority winners this year. Taylor Swift shocking everyone announcing her brand new album, Tortured Poet Department AND making history winning album of the year 4 times, Miley being Miley and wildly unapologetically herself, Joni Mitchell appearance, Taylor Swift snubbing Queen Celine Dion on stage, Jay Z standing up for Beyonce, the list goes on and on.

These are the water cooler moments, ya know? The thing we’re all talking about…cue Travis and Taylor celebrating together on the field a few weeks back. You couldn’t escape those pics, videos, and conversations about is she going to make it to Vegas from Japan on time or not?! Obviously she is, hello. SO many fun, quirky moments we’re all talking about that YOU can use in your content and media pitches to get in the middle of the conversation and be a relevant voice.

So go into this month mindful of what’s happening in the world of pop culture and get creative on how you can piggy back on the existing conversations by creating content that resonates and makes those topics and pivotal moments relevant to our audience!

Not a pop culture fan and always feel behind on the times? Start following some media outlets on Instagram like E! News, People Magazine, Today Show and you’ll get the most up to date information to use!

And remember, speed wins. If there’s a trending moment, jump on it. Be silly, don’t take it too seriously and put your spin on it!

me using the trending Taylor and Travis moment to talk about content that connects with your audience

A Real Life Brand Example

Target has even jumped on the bandwagon – and let’s be honest, they don’t need any visibility help! How fun are they?! Check out their post here and see how they played with their content and inserted themselves in the Grammy’s trend/convo by hiding all of the nominated album of the year records around their store for people to play eye spy (huge engagement!).

Can’t wait to see what amazing moments the next pop culture even will bring us…Super Bowl 58 is about the get WILD! 🤩🤷🏼‍♀️🤣

Just a fun way to stay relevant, create trending content and come across as relatable to your audience. Happy creating!

If you want to learn even more content strategies on standing OUT from the competition and creating content that CONNECTS with your audience…download my FREE personal brand boosting workbook, Uncover Your Secret Sauce! It’ll walk you through 3 crucial brand exercises for you to pinpoint exactly what it is that makes you special, interesting and relatable! Download it below!