Business Building 101

How to Create Content that Connects with Your Audience

March 1, 2024

Time to mix that content up! In order to create a connection with your audience, you have to show them who you are. 🪩 your personality🪩 your cast of characters (team, family, friends, pets)🪩 the part of you they see themselves in🪩 your humor🪩 your credibility🪩 your expertise All that is your personal brand- the […]

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I'm allison!

Welcome to the ACC Blog! The straight shooting, action plan focused slice of the internet designed to give you tips, tricks and tools to implement immediately to start showing up as yourself on the internet and making bank.

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Ready to Blow Up Your Biz?

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Time to get some accountability in putting these tips into action to boost your visibility + credibility!

Time to mix that content up!

In order to create a connection with your audience, you have to show them who you are.

🪩 your personality
🪩 your cast of characters (team, family, friends, pets)
🪩 the part of you they see themselves in
🪩 your humor
🪩 your credibility
🪩 your expertise

All that is your personal brand- the human part of your brand that makes you YOU!

Business is personal- it’s a great thing to show that!

Mixing connection content with reach content is necessary for not only social growth, but for sales.

We can create reach content to get new followers and hit new audiences following all the tips our feeds are flooded with.

BUT if there’s nothing on our profiles that are going to make them stick…then what’s the point?

Connection content is what makes them stick.

They see a reel you post on their for you page ➡️ they click to your profile ➡️ they binge a few videos ➡️ they watch your stories ➡️ they either bounce OR they start to relate to you and want to learn more about how else they’ll connect with you. That leads to that email opt in bio link click, a DM being sent, the rest is history.

If you’re struggling with engagement and converting your audience, it’s because you’re lacking in your connection with them. Step up and show them who you are- your magical secret sauce that sticks them to you like glue!

👉🏼 And if you need help uncovering some of that secret sauce head over here and get my free personal branding workbook where you’ll pinpoint your brand values, voice and builders to start confidently creating content that connects!

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I'm Allison, your your new bestie + fun biz coach! 

I help small businesses scale and gain massive visibility and credibility through simple PR and marketing strategies! I can get your stuff in front of the right eyes to increase your sales. Oh, and we have tons of FUN while doing it!

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