Time to mix that content up!

In order to create a connection with your audience, you have to show them who you are.

🪩 your personality
🪩 your cast of characters (team, family, friends, pets)
🪩 the part of you they see themselves in
🪩 your humor
🪩 your credibility
🪩 your expertise

All that is your personal brand- the human part of your brand that makes you YOU!

Business is personal- it’s a great thing to show that!

Mixing connection content with reach content is necessary for not only social growth, but for sales.

We can create reach content to get new followers and hit new audiences following all the tips our feeds are flooded with.

BUT if there’s nothing on our profiles that are going to make them stick…then what’s the point?

Connection content is what makes them stick.

They see a reel you post on their for you page ➡️ they click to your profile ➡️ they binge a few videos ➡️ they watch your stories ➡️ they either bounce OR they start to relate to you and want to learn more about how else they’ll connect with you. That leads to that email opt in bio link click, a DM being sent, the rest is history.

If you’re struggling with engagement and converting your audience, it’s because you’re lacking in your connection with them. Step up and show them who you are- your magical secret sauce that sticks them to you like glue!

👉🏼 And if you need help uncovering some of that secret sauce head over here and get my free personal branding workbook where you’ll pinpoint your brand values, voice and builders to start confidently creating content that connects!