Here is a reminder how being yourself + inviting your audience into your world is the BEST thing you can do as a business owner who wants to grow their audience and boost their engagement. Because marketing your business shouldn’t be so hard, right? Inviting my audience into my real life, showing the behind the […]

Time to mix that content up! In order to create a connection with your audience, you have to show them who you are. 🪩 your personality🪩 your cast of characters (team, family, friends, pets)🪩 the part of you they see themselves in🪩 your humor🪩 your credibility🪩 your expertise All that is your personal brand- the […]

Your personal brand is your most unique and easily marketable aspect of your business. Why? Because it is the ONLY piece of your business that is is 100% unique. Everything else you do, you can find a variation of it already done. No shade at all, it’s just how it is in today’s market. Your […]

One of the biggest ways to stand out with your content is BEING RELEVANT! That means inserting yourself into a conversation that’s already happening. There are key events, scandals, hot takes, awards, sports events, holidays and other random things that pop up that take the world by storm! Here Are the Trending Events and Topics […]

OMG it’s 2024! We are a month in already! I did the hap-hap-happiest dance as the kids walked off to the bus stop for the first time this year. I immediately put my shoes on and fired up my desk treadmill and walked 6 miles. My body was like wait…why are we moving? I think […]

My job as a personal branding coach and strategist is helping YOU show up as yourself on the internet and make a buttload of money doing it. And I’m actually pretty damn good at it. Recently, I did an ask me anything day on my Instagram stories and here is one of the questions that […]

Let’s go back to the beginning where it all began! Your Ultimate Product Party hosts, Catherine Hildner and myself, met at a creative conference back in 2019. We randomly were eating breakfast next to each other in the hotel lobby, struck up a conversation and continued to stay in touch. Fast forward to 2020, Cat […]

Most commonly asked question…how do you do it all? 🤷🏼‍♀️ If you’re always feeling crazy busy but you aren’t really ending the day finishing the things you needed to do – this is totally for you! How I do it all, let’s go! Other than help from my husband, team, and medication…I have a pretty […]

Audience engagement is built on connection and relationship building…and that’s EXACTLY what the holidays are made up of! Use the holiday season to connect with your audience, share an insight into your actual daily life and give them nuggets of connection so they see themselves in you! We want the eyeballs that we’re getting from […]